Story posts that emotionally anchor your audience and make you top of preference.
These 5 story posts will help your audience anchor to you emotionally. It is important to connect with them on a very personal level because people buy from those they know, like, and trust.
And because there are so many more realtors in every market now than before, it is no longer enough to be top of mind—everyone knows several realtors.
These essential 5 story posts will help you do just that.
When to Have These On Your Story:
When someone new visits your page, the first place they typically go is your story. Once they go through your stories to see if they like you, they'll head to your feed to check out a few posts. If they like what they see there, you'll likely get a follow.
Food
Fitness
Inspiration
Memes
Family
Posting about your favourite meals or trying new things will get major engagement.
Remember the phrase: "sell the sizzle, not the steak." When posting food, it's important to have fun with it:
Sharing your fitness journey, with all its wins and struggles, will help you connect with your followers on a deeper level.
We all struggle with getting or staying in shape. Showing how you woke up exhausted but still got the workout in, or squeezed in a 15-minute session between meetings, will inspire others to do the same.
The Power of Inspiration:
If you can inspire someone to live healthier, they'll be connected to you for life, and you'll move from top of mind to top of preference.
This often ties into your fitness or food stories. Talk about:
The Skill-Sharing Effect:
If your audience can learn a skill from your story—even without ever messaging or talking to you—they will feel a strong emotional connection to you.
Also, sharing powerful quotes and motivational memes will help strengthen that connection.
Funny, thought-provoking, or even slightly political memes can get conversations going in your DMs, which are heavily weighted by the algorithm.
The more conversations you have, the more likely you are to show up on people's feeds.
Stay Authentic:
Make sure the memes align with your personality and values—this is where people really start to vibe with you.
These are always highly relatable topics that bring in strong engagement.
They show that you're a real person with family values, and the majority of buyers and sellers love knowing they're working with someone who shares those values.
Dog at the park
Funny kid moments
Quiet moments with partner
These kinds of posts create a sense of trust and familiarity.
You significantly increase your chances of building an audience if you have these emotional anchors on your story! Keep them rotating, stay authentic, and watch how people connect with you on a deeper level.