Grow and work your online sphere with exactly the people you want to work with.
The "Blitz" is used to grow and work your online sphere with exactly the people you want to work with in the exact communities you want to work. This is how you grow your online sphere properly and nurture your community in order to not be top of mind, but be top of preference.
Everyone knows multiple realtors these days. It is paramount you grow your network and stay as the preferred realtor in it. In order to do so, you need attention from the right audience.
The Blitz is done on Instagram and is broken down into (4) 15-minute segments. Each segment is designed to grow and work a different part of your social sphere, so you will want to do them all!
You can do it for longer or shorter, but 1 hour is the minimum you should set aside for this.
Important: This prospecting method requires your full attention. That means sitting at your desk or somewhere comfortable with no distractions where you can just focus on messages.
You should be making at least 1 post every day. The Blitz is to be done immediately after each post. The reason for this is to get as much attention on the post as soon as it's live in order to increase its reach in the algorithm.
If you can't think of something to post every day or you get too busy, make sure you still run a Blitz after each post anyway. Remember, extraordinary people are the ones that just do the ordinary—extra.
This isn't complicated or hard, but it is something people find difficulty in doing consistently or without getting distracted and going down the social media rabbit holes. This is very impactful prospecting time. Don't miss or waste it!
After you make your post, click the search icon on IG. Type in the community you want to work in, i.e., "Applewood". A bunch of submenus will come up—click on the far-right one that says "Locations".
When you click it, there will be 2 options: (1) Top and (2) Recent. Click Recent. Those are all the latest posts for that location tag.
The Strategy:
Bonus: Business Pages
When you run into business pages, interact with them the same way. But also click their page and then click who is following them. It is extremely likely all of their followers are people from the community. Go through everyone following the business and use the same like and comment strategy!
Go back to the search icon and type in things you are interested in. For example: basketball, kayaking, book genres, dancing, etc.
If the search is too broad, try typing in your local city airport code and the interest, or your city and the interest, or if you know of any local hashtags that are used.
The same 2 options will come up: (1) Top and (2) Recent. Again, click Recent and follow the exact same steps as above.
Why This Works:
This will gain a following of people who are interested in the same things you are. Those are always the funnest, smoothest, and easiest deals—when you have something you all enjoy to talk about instead of trying to warm up some cold lead you know absolutely nothing about.
The first stories you see when you open the IG app are the people you interact with or watch the most. The algorithm knows this. Therefore, the people at the very back are the ones that have fallen off your algorithm.
If they have fallen off yours, it is very likely you have fallen off theirs.
The Process:
Doing this will reignite the dead algorithm, and you will start to show up on the top of their stories and posts again.
Pay very close attention when people post quotes and inspirational memes to their stories. Many times, those quotes meant a lot to that person—so much so that they wanted to share it with everyone they know—and sadly, most often they get nothing back on those stories.
If you make a thoughtful comment about the quote or ask questions, it will anchor those people with a positive emotion about you and convey that you actually care. That is one of the most powerful ways to move from top of mind to top of preference.
For the next and final 15 minutes, you simply go through posts, from the top all the way down until your 15 minutes are up.
Do the exact same thing as with stories by liking every single post and leaving a thoughtful or engaging comment on their post.
The law of reciprocity will kick in, and these people will start commenting back on your posts, which will boost your overall algorithm, but also keep your top fans at the top where they belong!
This is a very simple strategy to run, but many are not able to do it consistently over time.
If you can, you will see your account flourish—and your DMs filled with dollars and deals!