Maximizing your social media impact without adding extra time to your day.
No Time Added is the best way to influence your social media following and become Top Of Preference instead of just Top Of Mind!
The strategy behind NTA's is to showcase how you are working for your clients or skillsets you have while you are already doing other activities. So you are not adding any time for prospecting as you are already doing an activity, but by showcasing it properly on social media, you are leveraging the activity to show your audience how you perform better or do more than anyone else they may be following.
The concept is very simple but something a lot of agents struggle with remembering. Make sure you set a reminder for yourself in your daily calendar to add NTA's to events throughout your day.
Because I did NTA's over and over and over in so many different ways and so many different occasions, it built a ton of confidence in my audience.
103
Deals Year 2
186
Deals Year 3
~100%
From DMs
Virtually all of these deals came from DMs because of the value and trust built through NTA's over the first year!
This one strategy alone done over time will change your entire business from having to actively prospect all the time to passively having people message you daily that they want to work with you.
Just a DM when they are ready to buy, sell or refer someone!
Here are practical examples of how to create NTA content while you're already doing your daily activities.
Scenario
While you are out door knocking for a buyer client, take a quick video of yourself explaining why you are out knocking doors.
What to Say
"Hey guys, I have some buyers that only want to live in Sage Meadows and we have seen every single property online and a bunch of market ones as well. They are looking for their dream home and nothing is available on the market right now. So I am going to knock on every single door in the community to see if someone is interested in selling their home and if it is the right fit for my buyers! This is how I go above and beyond for all my clients to make sure they find a home they truly love."
Scenario
When you have a new listing and you're going around the community to invite neighbours to the open house.
What to Say
"Hey guys, we have a new listing that just went live in Aspen Woods. Something I do for every one of my listings is go around the community and invite all of the neighbours in for the open house. I know a lot of people think they don't want the nosey neighbours coming through their homes. And I truly understand why. But the reality is, those neighbours chose to live in this community and they are the BEST advocates for people to move here. So every open house I go around and invite the neighbours to bring their friends, family and co-workers to the open house so they get a chance to pick their neighbours. This typically results in a very busy and successful open house where motivated and qualified buyers come in waves! I don't just put homes on MLS, I actively put in work in so many different ways to make sure my sellers get the most views and best opportunities to sell their home quickly and for a great price. And knocking doors is one of those ways."
This way you are already out knocking doors but at the same time amplifying your prospecting activity with social media.
When you are out with buyers, and you teach them something about a property like how to tell how old windows are, wood foundations, tree roots and their effects on sewers, HRV systems or anything else...
The Strategy:
If you have a good relationship with them, ask them if they want to teach your audience the same thing.
Why This Works:
Pro Tip: Tag Your Buyers
When you post on your story, tag the buyers so they also share to their audience. Now, with no additional time added at all because you were already on a buyer tour, you can work your audience/sphere as well as your buyers' networks.
You can do an NTA literally with almost anything during your day. Just think about any activity you are doing and if you can relay it to your following on social media in a way that:
Has value for your audience
Builds trust and confidence in you
You've completed the entire Social Media Prospecting series! You now have all the tools you need to build a powerful social media presence that generates leads passively. Remember: consistency is key. Start implementing these strategies today and watch your business transform.