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Door Knocking

One of the most tried and true methods of getting more leads.

Module 1
30 min read

Door knocking is one of the most tried and true methods of getting more leads, but not all strategies are built the same.

Two Core Principles of Prospecting

Whenever we are doing any form of prospecting, we need to make sure we have two things at the core of it:

Intent

What is the intent of the activity I am doing?

ROI

How do I max out my return on investment?

With door knocking, our intent is to get as many listings as possible. Our investment is our time, which is our most valuable asset of all, so we don't want to be outside walking around wasting it.

Two Reasons We Door Knock

For an Open House

Incredibly effective with two parts. Each can be done alone, but together yield the best results. It's like mini-farming an area.

  • Invite neighbours to your open house
  • Knock after it's sold with buyer interest

For a Buyer in the Area

For when you have someone looking to buy in an area and nothing on MLS is working for them.

  • Find off-market opportunities
  • Get listings directly that day

General Tips

Dress The Part

Be conscious of the area you are knocking and dress for the neighbourhood and the weather. In most cases, business casual works fine. Make sure to wear comfortable shoes.

Body Language Tip:

When knocking on the door, make sure to look as little of a threat as possible. Stand back from the door or even one to two steps down and turn slightly from the door to make yourself look smaller.

When To Knock

2-8 PM

Optimal times, with heavier focus on 4-8 PM when people are home.

9-12 AM

Morning before your open house is a great time to knock.

Yes, you will interrupt some people at dinner, but show up with a huge smile, positive energy, and a deep understanding that you are not bothering them - you are truly there to help them.

What To Bring

Laptop

Fully charged

Flyers

50+ minimum

Snacks

For long days

Water

Stay hydrated

You do not need business cards or any other fancy presentations. Pack something like Hot Pockets if it's winter.

The Real Gold

Social Media

This may surprise you, but you will get more deals from posting stories about door knocking than from the door knocking itself.

Every time you are out door knocking, post on your story that you are out knocking doors and explain the reason you are out that day.

Example Posts:

"I'm out here knocking doors for my buyer that has seen every single home in the area and none are working, so I'm going to knock every door until I find them the perfect home."
"I'm out today knocking all the neighbours' doors, inviting them into my open house this weekend. This is something we do for all our sellers to ensure we get the best results possible..."

Why This Works:

By making story posts like this, you are showing your audience that you go far above and beyond what most agents do. They likely have had an experience where an agent put their home live and then went missing. And here you are, going out every week to get results for your clients.

You will get flooded with people who are excited to work with you or refer you.

Detailed Strategies

Key Takeaways

  • Door knocking is one of the most effective lead generation methods when done right
  • Always know your intent and maximize your ROI with every outing
  • Dress appropriately and use body language to appear non-threatening
  • Social media posts about door knocking often generate more leads than the knocking itself
  • Use probing questions to uncover potential sellers
  • Always ask for referrals before you leave
  • Be ready to do CMAs on the spot
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